Rise of business during COVID-19 - Anamta Tariq

Updated: Jul 6, 2021

COVID-19 gave rise to many small businesses. Despite being a huge pain to the world, it gave people the chance and time to start their own business and follow their dreams. To have some insights about starting a business and rise of business during the time of corona, I take this opportunity to interview Khishar Sadaf; a young entrepreneur who runs her business of bookish merchandise under the name of Bookish Props.

Q. Please give a brief introduction of yourself.

I am Khishar Sadaf from Lahore. I did M.Phil. in English literature. I am working as a part time lecturer. I am an avid reader. I am a big time foodie. I love mountains, hiking and going on adventurous tours.

Q. What ignited the idea of this business?

I always wanted to do my own business. I started my professional career as a lecturer in 2015 to earn some money to start my business as I didn’t want to ask my parents to invest in me anymore. I wanted to do it on my own. But soon I got stuck in full time job and couldn’t get the time to work on any business idea properly. But then I got married in late 2019 and I moved to Lahore. I quit my full time job because I was fed up of the routine and wanted to focus on my new life. I thought of switching my career where I had more control over my time and what I do. I tried freelancing but didn’t enjoy it much.

I wanted to do something more, something creative and exciting. Amidst this Covid Pandemic happened and I was spending a lot of time at home and on social Media. I realized that there’s a potential market in bookish merchandise. We do not have many bookish businesses and the ones we have do not offer more diversity. Especially I could not find the things I wanted. So it gave me my business idea to make stuff that I want and to share it with other book lovers as well.

Q. What was the initial reaction of social media followers on your idea to launch a business on Urdu literature?

Everyone was very excited. People who knew me through my book blog were really supportive. I was not only bringing products based on Urdu literature but some of the products were really unique as well. Like no one was offering eastern clothing based on literature. You can find bookish T-shirts available but not “Kameez”. I do not wear t-shirts everywhere and I knew majority of girls in Pakistan prefer Kameez or Kurta over T-shirts. And when I announced that I will launch a kameez collection everyone loved the idea.

Q. Have you ever found it difficult to search for people who would be interested and work for the revival of urdu language?

No, fortunately majority of Pakis