Where Climate Change meets Entrepreneurship - Ummama Imran

Just last year, at least 90 lost their lives amidst the heavy monsoon rains. Hundreds have died due to heat strokes & fatigue because of rising temperatures (0.5 C over the last 50 years). The future expects even higher temperatures, further stress on our drainage system, a water crisis, and drops in yield of major crops, which, at best, will reduce quality of life and, at worst, become a cause for higher rates of mortality.The effects of climate change are now becoming too large to ignore - and we all have a part to play in dealing with the consequences.

Within the severity of climate change and subsequent awareness surrounding it, there has been a rise in small business all over Pakistan, with many becoming more aware about being eco-friendly. I was able to interview Emaan R, to ask about her journey with CodeGreenPK, a business founded in November of 2018.The idea for CodegreenPK was born in September of 2018, after Emaan learnt about the widespread use of plastic in all sorts of consumer products. Beyond just packaging such as plastic bags, plastic is also used in both non-durable and durable goods, like furniture, appliances, trash bags, utensils, etc. This usage has increased 200 times since 1950, when global plastic production was two tons, to 2015, when it was 381 million tons.

The cumulative production (in tons) of plastic outnumbers the number of people alive today

Following this realization, and due to her upbringing recognizing the importance of caring for animals and reducing waste, Emaan decided to start CodegreenPK to sell products as alternatives to those made mainly of plastic. Having no business background, she faced countless challenges, including those concerning finances, having to fuel the business from her own savings, time management with having to balance a fulltime job with CodeGreenPK, and simply learning the ins & outs of maintaining a business.

Another major roadblock came in the face of the Coronavirus Pandemic, with not only a concern for spreading it through mechanisms of delivery, but also due to concerns with vendors stopping production & high import prices.